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Thursday, July 21, 2011

Drop a Bomb on Us

From Save Troy Fundraising Chair...

Dear Friends,

I am writing to ask for your help in our final fund raising effort for the campaign to save the Troy Public Library. Starting tonight, July 21, at 11 pm, Save Troy will conduct a 24-hour internet fundraising drive, also called a money bomb. A money bomb sends out a shockwave of support toward a worthy cause – in this case, our Troy Public Library. Whether you are able to give or simply help spread the word, your help is essential!

The most critical element of a successful money bomb is getting the word out. Below you will find the text of a sample email you can use to send to 5 or 10 friends who are interested in saving the Troy Public Library.

If you use social networking platforms like Facebook and Twitter, then please see the sections below. We’ve included a FB link to share and a sample text description to use with the link. You can “tweet” with the tiny url and sample text along with the hash tags #saveTroyLibrary. Both of these options allow you to ask for help in an easy, unobtrusive way – while still reaching a large audience!

Of course, if you prefer to call people personally, we’ve included a sample script to use in the phone section.

Perhaps MOST importantly, don't forget to Vote Yes on Tuesday August 2nd – and tell all your friends and neighbors to do the same!

Neil Yashinsky

Fund Raising Coodinator for Save Troy

Sample Email:

Dear Friend,

The Troy Public Library faces closure if a millage doesn't pass on Tuesday August 2nd. Save Troy, a ballot initiative group dedicated to passing that millage, is doing one last fund raising push for the final week of the campaign to save the library, and we could really use your support.

The Troy Public Library is an award winning institution beloved by people of all ages. We need your donation of $5,$10,$20, $50 or even $100 dollars to keep it open. Your donation may be the one the lets us afford one final mailer during this critical period.

If are able to help, you can donate online and ensure we get the money right away. If you would like to send a check, please follow the second link and print out the “donate by mail” form. Whichever option you choose, TIMING IS CRITICAL! We need your support now in these final days!

Please forward this email to anyone you know who might want to help, too, and share information on Facebook and/or Twitter.

Thank you for your help and support in SAVING TROY LIBRARY!

Link to donate online: http://www.savetroy.org/donate-now/

Link to donate via mail: http://www.savetroy.org/wp-content/uploads/2011/06/BallotInitiativeDonationForm.pdf

Sample Facebook message:

Share this link: http://www.savetroy.org/moneybomb/

With this description:

Help me save the Troy Public Library! We have 24 hours left to help the only official group dedicated to passing the millage keep the library from closing. Donating now give you the chance to put your money where your mouth is if you’ve voiced your love for the Troy Public Library. Share this link now before it’s too late!


Sample Twitter message:

URL: http://goo.gl/0xiX0

Help Save the Troy Public Library by donating now:http://goo.gl/0xiX0

It’s our last chance to help the campaign to #saveTroyLibrary


Sample Phone script:

Hi ____, If you have a minute I would like to talk to you about the Troy Public Library. As you may know, it will close unless we pass a dedicated millage on Tuesday August 2nd. I am calling to ask if you can help the campaign with a donation of 10 or 20 dollars or more! It will really help with our efforts in these final weeks. Of course, if you are able to make a larger donation that would be great, too.

Would you like to join me in helping to Save the Troy Public library? (wait for response)

If yes:

Great! To donate just go to savetroy.org and click on the button to donate online or donate via mail.

If no:

Thanks for your time. The most important way you can save the Troy Public Library is to vote yes on August 2nd. Goodbye.

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